Web design trends grow and change quickly, especially in today’s world with rapid technological development. Web design plays an important role in shaping your customers’ user experiences, as it is usually the first aspect of your business that they interact with.
While “modern web design” is a relative term, there are certain elements that remain the same in every context. In this article, we will explore the core elements of modern web design, which every leader must know and leverage to shape his/her business’s website.
Core Elements of Modern Web Design
Here, we have listed and explained the value of core elements of modern web design. Let’s take a closer look at them:
- Color Palette
At the most basic level, a subtle but strong color palette is a highly essential element of modern web design. Colour schemes and usage affect user experiences more than people realize. Hence, while selecting a color palette for your organization’s website designs, you must keep in mind the purpose of your website and the message you’re trying to deliver. Having a color scheme contrasting to your motto will not do the trick. For example, setting the color palette around warm colors like red when you’re developing a website for a meditation camp or eco-friendly products is just setting the tone for disaster. Instead, cool colors like blue and green will be the perfect fit for such purposes.
While the kind of colors you include in your color palette is important, the number of color schemes you incorporate is crucial as well. If you include two to three color schemes in a single website, there will be no uniformity and it will end up distracting the user. The seamlessness of the user experience will be lost.
Hence, your color palette should be simple, clean, precise, and aligned to your purpose, no matter which color scheme you choose.
- Minimalism and White/Empty Spaces
Minimal website designs with enough white and empty spaces are the key to amazing user experiences. While minimal website designs make it easier for users to navigate around your website, the empty white spaces tend to act as buffers between the elements of your website.
Any website with a lot of icons, buttons, and components gives a cluttered look instead of creating a responsive web design. As a result, it becomes way too disorganized for the user to interact with conveniently. By keeping minimal designs, you maintain the organized look of your website and easily attract the user’s attention to your preferred point of focus. Ease of access paired with easiness on the eyes is a great website design tactic and essential for gaining more traffic.
- Hero Images
Using hero images is a widely known modern web design trend. There are several benefits of using hero images in website designs that also act as reasons to justify their wide use:
- They attract a lot of traffic.
- They can facilitate high sales of products and services.
- They are useful in creating responsive web designs.
- They captivate users and as a result, increase the business’ clientele.
- They help enhance user experiences.
- They make the website more attractive.
Hero images help developers to create highly efficient modern web designs and act as a great booster for sales and traffic. As most people today are running online businesses through their websites, hero images act as a core element of modern web design for them.
- A Clear and Effective CTA
What is one of the most important goals of businesses setting up their websites? Converting visitors into customers.
CTA, which stands for Call To Action, is a button set up by developers that play very specific roles. It is through this button that several visitors convert into leads and customers. Hence, the placement and use of CTA have to be highly optimal and valuable. If there are any discrepancies in this, businesses could lose a significant chunk of potential customers.
It is important to place clear and effective CTAs strategically throughout the website. For example, it must be placed at the end of every blog post and service page.
CTA is responsible for collecting the potential customers’ contact information; so, it should be clearly visible. If the CTA is not placed correctly, the business can lose the user. Hence, it is a very vital element of modern web design.
- User-Friendly and Mobile-Friendly Design
User-friendliness and mobile-friendliness are extremely essential elements of modern web design, and I’m pretty sure that you have an idea about why this is the case.
Today, our entire lives run on mobile phones. So, it is pretty safe to expect that a lot of potential customers will be accessing your website through their mobile phones. Hence, it is very important to have mobile-friendly website designs that are easy to use as well.
The convenience of use on all kinds of screens and resolutions is important. If your website is user-friendly, it has the potential to retain several customers while bringing in new clientele as well. The ease of use that your clients experience while interacting with your website’s responsive web design can prove to be highly beneficial for your business. Hence, you must invest in creating user-friendly and mobile-friendly website designs.
- Speed Optimization
Slightly related to the previous element, speed optimization is one of the most essential core elements of modern web design. Optimizing websites for speed facilitates great user experiences.
Fast services are appreciated by customers across all industries. Many people tend to abandon websites that take too much time to load. Hence, speed optimization is important for customer retention as well.
There are several ways businesses can optimize their web designs for speed, such as, by always optimizing photos, minimizing the HTTP requests, selecting appropriate hosting options, and enabling compression for smaller files.
Conclusion:
Elements of modern web design are essential to leveraging in order to develop highly responsive web designs and attract significant traffic. Every business runs because of its clientele, and since almost every business across all industries around the globe has been transforming digitally, incorporating websites with the right features can attract a lot of customers for businesses.
However, it is also understandable that developing websites like this can be a tedious task, especially for small and growing businesses. Hence, you must consider partnering with an experienced firm to ensure modern web designs for your business. At AsianWeb Technologies, we have an experienced team of web designers who can help you to develop high-quality, modern, and user-friendly websites. Please contact our team of experts to learn more about us and to leverage our services.