Building an online store or launching an eCommerce component in your business is a highly stressful task that requires a lot of thought, careful planning, and technical support. So, while choosing an eCommerce platform, you would like to opt for the one that offers you seamless integration of multiple features, competent security, and enough support in a reasonable package.
As of today, WooCommerce is one of the most popular choices in the world for building and running online stores. But, why? What exactly is WooCommerce and why should you choose it? In this article, we will discuss WooCommerce and how it can prove to be an excellent choice for you. Let’s begin.
What is WooCommerce?
WooCommerce is a WordPress plugin for eCommerce. It enables users to create and manage an online store simply, flexibly and offers a myriad of features that are vital for an online store, such as shipping integration, secure payments, inventory management, order tracking, customer engagement, etc.
WooCommerce is a great option for people with websites who want to open online stores. With its low difficulty levels, beginners who aren’t well-versed with coding and website development can also use it optimally. As of today, WooCommerce is probably the most popular e-commerce plugin. People can leverage great SEO value as well by integrating it.
There are several reasons why you should choose WooCommerce. It offers multiple benefits and features which make it a great choice. Let’s discuss the several reasons that explain why you should choose WooCommerce.
Why Choose WooCommerce for Your Online Store?
Let’s take a closer look at ten reasons why WooCommerce is the right choice for you:
- Friendly Pricing
Pricing is usually one of the biggest concerns about eCommerce plugins and platforms that bother people a lot. With WooCommerce, this concern is eliminated as it is free of cost. WooCommerce offers most of its features free of cost to the people who integrate it, such as customer engagement tools, order tracking, inventory management, shipping options, etc. However, a few add-ons and extensions may be chargeable.
- Modular Framework
WooCommerce has a modular framework with a rich set of features. With the help of both WordPress plugins and WooCommerce extensions, retailers building e-commerce stores can benefit a lot. These plugins and extensions can increase flexibility for retailers building their store and can help them to expand their store’s functionalities seamlessly. Its modular structure also helps a community of developers to build extensions and add specific functionalities, which is tough to do in monolithic applications.
- Easy to Use
WooCommerce is a WordPress plugin, hence, it is just as easy to use. Its simplicity and flexibility allow several WordPress website owners to shift to e-commerce. In comparison to other eCommerce platforms, the WooCommerce plugin simplifies the process a lot. As a result, even beginners can use it well.
- WordPress Compatibility
WordPress is the parent application of WooCommerce. WordPress is itself very functional, fast, easy to use, secure and flexible, so when it is paired with WooCommerce, exceptional results come out. The high compatibility between WordPress and WooCommerce facilitates remarkably seamless integration of themes and functionalities. WooCommerce takes the reliable features of WordPress websites and uses them with its own outstanding features to build exceptional e-commerce experiences for people.
- Customizable
WooCommerce is immensely customizable. There are multiple options of free and paid extensions that people can leverage to customize their online store. These extensions include several services that pertain to marketing, payments, reporting, accounting, delivery, etc.
- Versatility in Sales
WooCommerce can be used to sell anything. With its incredible flexibility, it can be used to sell whatever you wish to sell, ranging from physical products and appointments to digital products and subscriptions, and so much more. WooCommerce supports the sale of multiple products with different natures.
- A Community of Developers
WordPress and WooCommerce are open-source entities, which makes it easy for people to add core features, change them, create custom themes, and build new extensions. As a result, there is a massive pool of developers and professions that cater specifically to WooCommerce. Hence, people who struggle with any aspect of modifying their WooCommerce-powered stores can always leverage expert advice and assistance. The widespread network and community of WooCommerce make it a much preferable option.
- Support for Businesses of All Sizes
Your business grows gradually. At the time of this growth, if your plugin doesn’t support the added load, then it can be highly troublesome for you. With WooCommerce, this concern gets eliminated as it can support businesses of all sizes. Whether your business remains tiny or grows to cater to a massive clientele, WooCommerce can support it all. It grows with your business and helps you to handle all complexities without any significant challenges.
- Powerful Analytics
WooCommerce offers built-in analytics to help people know more about their customers and receive actionable insights about their interaction patterns, their product popularity, feedbacks, etc. Although it provides an extensive set of analytics, you can integrate external services like Google Analytics easily as well.
- Remarkable Content Management
WordPress is popularly known as one of the best content management systems in the work. So, just like its parent application, WooCommerce offers top-notch content management. E-commerce sales optimization, marketing, and SEO depend majorly on content. Hence, the benefit of remarkable content management can bring about outstanding results for you. WordPress websites with the WooCommerce plugin can leverage various content management features like landing pages, email marketing, blogging, etc.
Conclusion
WooCommerce offers an end-to-end eCommerce solution to people who want to develop a fast, convenient, easy-to-use, and competent online store. Paired with WordPress, it can bring about exceptional results with much more convenience than other major eCommerce platforms.
In this article, we discussed several reasons why WooCommerce is the right choice for people who want to build eCommerce stores. By understanding how it works, and the kind of benefits it offers, people can build, manage and grow their online stores seamlessly and efficiently.
If you are looking to develop your own eCommerce store via WooCommerce, it can be highly beneficial to partner with AsianWeb Technologies – a Leading Web Development Company. However, you must always research thoroughly and communicate effectively before finalizing your partner.